Every year I'm excited to see the latest John Lewis Christmas campaign, even though I'll never shop in their stores (unless I move to England, of course!). Last year they had the epic snowman story, which still makes me misty.
However, this year's addition is more gorgeous, in the classically illustrated sense. I am, again, smitten by the story line, the music, and the surprise reveal at the end.
I hope this sets your day off right!!
The John Lewis Christmas campaign has become a symbol of the start of the British Christmas season, and Hornet is proud to present The Bear & The Hare, Yves Geleyn’s heartwarming animated film for John Lewis and Adam & Eve DDB. There once was an animal who had never seen Christmas. As autumn winds turn to winter snow, the bear begins his annual retreat into hibernation to sleep his way through the best part of the year. The festive spirit is strong though, and his friend the hare is determined to give him a gift he has never received before – Christmas. This is a classic Christmas tale in the John Lewis tradition, but the scale of the project and the innovative combination of animated techniques involved in creating it are unprecedented. The marriage of traditional hand-drawn 2D animation with stop-frame model animation creates a tangible world full of texture and detail that conveys the honesty behind the John Lewis Christmas message. Newsletter Signup: eepurl.com/t_kpf • Like: facebook.com/hornetinc • Follow: twitter.com/hornetinc To see how we made the film: https://vimeo.com/78836360#at=2
Happy Friday!