Viral Video Formula

Tastemakers - Active Participators - Unexpectedness What are those?

These are the ingredients for creating the media of the future... at least according to the perspective of Kevin Allocca.  You see, Kevin works for YouTube as "Trends Manager" - which sounds like a pretty big (and cool) title to me!  In short, he gets to watch YouTube videos all day long and study how the ones that get viewed a ton...get viewed a ton.

He says that we all play a role in developing pop culture.

I think his thesis is fascinating, if not a tad disturbing.

See what you think: